Clik here to view.
5 Design Tips for Improving PPC Landing Page Conversions
Pay-per-click (PPC) advertising in on the upswing in many companies, as integrated marketers become more comfortable with the practice and more convinced of its payback potential. Of course, attracting...
View ArticleClik here to view.
The What, Why & How of Keeping Your Web Presence Fresh
Could information you’ve long forgotten about be sabotaging your web presence? Most definitely, says Demian Farnworth, Chief Content Writer at Rainmaker Digital. Farnworth pejoratively refers to it as...
View ArticleClik here to view.
3 User Metrics to Help Guide Your Search Marketing Strategy
Search-marketing has a lot of moving parts. But ultimately, success is measured by one thing: the quality of the user experience. Giving searchers timely, useful, relevant information–in a format they...
View ArticleClik here to view.
Here’s the Number One Way to Attract Local Customers
The results are in: The most effective method for landing a local customer is…(drumroll, please…) word of mouth referrals! In a recent survey conducted by Alignable, 7,500 North American small business...
View ArticleClik here to view.
3 Ways to Make Your Search Engine Results More Clickable
Typing a search term into Google returns thousands of search engine results pages or SERPs. Ranking highly in the SERPS is obviously good. But as integrated marketers know, high placement doesn’t...
View ArticleClik here to view.
To Whet Google’s Appetite, Serve Fresh Content
Just as the aroma of fresh, tasty food attracts hungry diners, Google and other search engines have a nose for fresh content – the kind of content web visitors clamor to consume. Here are seven ways to...
View ArticleClik here to view.
4 Reasons You Should Claim Your Yelp Business Listing
The Social Review Platform Is a B2B Powerhouse User-generated content, such as social media comments, forum activity, and ratings and reviews allows your customers to help tell your story. As an...
View ArticleClik here to view.
How To Write More Effective PPC Search Ads
Those little text ads that show up in your search results look deceptively simple. But success of your paid PPC search campaign is riding on a few well-chosen words. Take time to make sure you choose...
View ArticleClik here to view.
5 Tips to Align SEO with Web Design
Marketers who manage search engine optimization (SEO) know how crucial it is to the overall integrated marketing strategy for generating online results. While it is widely acknowledged to be a critical...
View ArticleClik here to view.
5 Predictions for the Future of Paid Search – Get Ready for the Coming Changes
Paid search has been an important part of an integrated marketers strategic planning for several years now. But—as with most things Internet-related—the times, they are a-changin’. Pay Per Click (PPC)...
View Article
